Through Newswire's Media Advantage Plan (MAP), U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was featured in three today.com editor-picked product lists.
NEW YORK, October 12, 2021 (Newswire.com) - Over the spring and summer, various pieces from U.S. Polo Assn., which offers apparel for men, women and children, as well as accessories and footwear in 190 countries worldwide, were featured in three editor-picked product lists on today.com, the official website of NBC's TODAY Show, which attracts more than 20 million site visitors a month.
"Securing these earned media mentions for our MAP client was a win for all parties involved," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "We're especially proud of these features because it's a testament to our team's ability to leverage their knowledge and expertise to build valuable brand awareness for our clients."
This success story is a prime example of the level of service MAP clients receive as a byproduct of the combination of Newswire's industry-leading technology and the expertise of their media and marketing experts.
"When it comes to earned media strategy, Newswire has its thumb on the pulse of what's trending so we can better inform our clients on how to position themselves as thought leaders in the space," said Tiffany Kayar, Director of Media and Marketing at Newswire. "We're constantly in tune with what's happening in the media space to uncover what people are talking about and how to effectively pitch journalists to get the earned media coverage our clients deserve."
Since 2004, Newswire, a press release distribution company, has helped its customers in a variety of industries achieve the Earned Media Advantage by acting as an extension of their teams to identify media opportunities, craft compelling stories, launch targeted campaigns, secure valuable earned media mentions, and much more.
To learn more about how Newswire's integrated solutions and award-winning technology are helping other companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.
Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.
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CMO and SVP of Media and Marketing Communications
About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, and travel goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors," U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.
For further information contact:
Stacey Kovalsky - Senior Director, Global Communications