The Newswire team will look to target outlets with audiences that have specific entrepreneurial interests.
NEW YORK, May 6, 2020 (Newswire.com) - By adding the Newswire strategists as an extension of their in-house team, a website development and monetization agency aims to generate brand awareness and improve their search engine optimization performance. Through the Earned Media Advantage Guided Tour, the agency will work closely with Newswire strategists in an effort to reach entrepreneurs, the corporate audience with side hustles, and those interested in launching their own e-commerce business.
One of the biggest challenges for the agency thus far has been the content ideation process. With little to no content to use to promote their brand, and no real marketing support, the agency has struggled to establish an effective strategy that would allow them to reach the right audience.
Newswire’s team of Earned Media Advantage Strategists began by analyzing the target audience and evaluating potential outreach and distribution strategies that will generate interest in the brand.
“The type of person they are targeting will not be a member of a ‘one-size-fits-all’ audience by any means,” said Morgan McAbee, the Earned Media Strategist working on behalf of the agency’s team. “We are looking to target those who have both a serious interest in starting their own business and the means to utilize the brand’s services at the current cost.”
The Guided Tour helps businesses address the challenges related to their media and marketing efforts by providing the ability to leverage a dedicated Earned Media Advantage Strategist at Newswire to develop and implement a ‘customerized’ plan to meet their business objectives. Through the Guided Tour program, customers can experience Newswire’s high-tech, high-touch service and industry-leading support throughout the journey for the Earned Media Advantage: greater brand awareness, increased website traffic, greater return on media and marketing communications spend, and increased sales.
By providing a fully integrated media and marketing communications strategy to deliver results, customers can have the right plan that is implemented via the right message and sent out at the right time to the right people. Rated No. 1 in customer satisfaction, Newswire continues to excel in industry with its best-in-class platform and customer service by providing businesses a cost-effective media and marketing solution to support their sales and marketing efforts.
Find out how Newswire is Transforming the Value of a Press Release today and learn how you can generate greater value and ROI across all of your PR campaigns.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media